Wednesday 15 April 2015

Puma - Dress for the Crash

What the actual fuck?

Am I missing something here, or is this the most cynical bullshit hipster marketing attempt yet?

'Dress for the Crash' as a tagline seems to me that Puma might be considering moving into motorcycle casual wear, y'know, armoured trainers or Kevlar jeans. I'd buy that. I can't be arsed wearing leathers all the time and I've always liked Puma as a brand.

And it's not a huge leap that they might do that - they already make Puma motorcycle boots and I think they make race suits.

But no, 'Dress for the Crash' in this instance appears to mean wear our product on your way to the hospital with accidental gunshot wounds, road rash, pit-bull bites and alcohol poisoning...

This isn't 'edgy', it's bullshit.

Puma - FUCK OFF!


What The Actual Fuck?

Dress For The Crash - PUMA from valentin petit on Vimeo.

#Puma #DressForTheCrash #CynicalHipsterBullshit #Mercenary #MercenaryGarage

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